Build the room

How to get 25 people to your first event — when you're convinced you don't know enough people

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The list, the messages, and the 14-day countdown I've used to fill every room I've hosted for the last twelve months. Once your date and venue are locked, two weeks to a full room.

For the person who's been to plenty of other people's events and has never started one.

• The conversion math that explains why your last invitation didn't "fail"
• How to find 120 names in one evening, from contacts already in your phone
• The single line in an invitation that does most of the work
• The 14-day countdown, day by day
• Why 84 people said yes to my first event and 50 came — and the two messages that fixed it

The room isn't the point. Being the one who started it is.

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I'm a software engineer with a full-time job. I've hosted a room every month for the last twelve months and filled every one. The first one took 130 individual messages.

If you already host regularly, this will be too basic — it assumes you're starting from a blank page and a list you haven't written yet.